We elevate the brand and protect its reputation

University Communications works with communicators, designers, architects, developers, and content generators across campus to create world-class content and experiences that heighten the university's brand and reputation globally. Using compelling marketing and communications, we aim to advance The University of Texas at Austin, a premier academic and research institution.

Our Guiding Principles

Set New Standards

Seek to be the best in higher education marketing and communications. Push boundaries, raise expectations and create an efficient and effective operation.

Elevate the Brand

Support the president's strategic goals while engaging our audiences with the long-term promise of the Texas brand.

Create Inspiring Content

Bring to life achievements of the Texas community. Integrate communications approach across channels. Engage audiences through calls to action and sharable content.

Stay on Strategy

Align communications with university priorities. Pursue integrated, strategic communications across campus and within CSUs.

Communication Priorities

Increase awareness and engagement with the Texas brand.

Demonstrate how Texas unlocks students’ potential through education.

Elevate our position as a leading national public research institution.

Showcase how Texas is redesigning academic medicine and revolutionizing personal and public health.