Marketing & Creative Services

The award-winning Marketing and Creative Services team serves as the university's central brand steward. The team's mission is to build the brand and attract top talent and raise money. The team publishes The University of Texas Brand Book & Toolkit, manages the university's visual identity system and core website, produces brand content marketing programs and helps colleges, schools, and units deliver compelling on-brand projects. The team also conducts research and analytics to measure the impact of the brand and campaign.